Launch StrategyIn 90 days from idea to a detailed strategy
We map out the ‘size of the prize’; i.e. the size of the market, how it will develop over the next 3-5 years and which part is relevant to your portfolio and expected target audience.
Through extensive market and target group analysis, we determine how we can best position your brand, which channels are most suitable, which products, packaging, prices, promotions are recommended. The document that follows provides input for localization of your brand (name), store design and the development of a launch campaign.
How it works
In a number of conversations with various stakeholders we collect the necessary information to get started in China.
Our team in China starts with a planning for the various deliverables. Multiple sprints and periodic appointments follow.
An extensive report with the “size of the prize”, “where to play” and “how to win” is presented to you after 3 months.