CasesA selection of examples of previous assignments
We worked for the B2C brands below with brief project descriptions. If you want to know more, please contact us.
Friso – FrieslandCampina China
Consumer research
Sales strategy
CRM implementation
Engagement strategy
Partner loyalty program
Communicatie strategy
Enfamil – RB / MeadJohnson
Digital profiling and user segmentation
Brand re-positioning
Engagement and loyalty
DMP implementatie
FrieslandCampina
China cross-border e-commerce (CBEC) strategy
Sales strategy Friso NL version
Distributor selection and collaboration
Ask Jerry – Pernod Ricard China
Strategy and concepting
WeChat OA and H5
Implementation
Heineken China
E-commerce strategy
Team development
Partner selection and management
E-commerce P&L responsibility
The Sub – Heineken
WeChat OA and shop
Engagement and loyalty program
Social marketing
Sourcy – Vrumona
China business assessment
Consument research
Local brand positioning
Communication strategy
Marketing and media strategy
Partner selection
Nestlé Nan
Brand positioning research
Communication strategy
Leven – Alliance Nutrition Group
China business assessment
Consumer research
Brand (re)positioning
Marketing and sales strategy
Partner selection
WeChat and SocialCRM implementation
NewDay – Alliance Nutrition Group
Brand (re)positioning
China Cross-border e-Commerce (CBEC) strategy