CasesA selection of examples of previous assignments

We worked for the B2C brands below with brief project descriptions. If you want to know more, please contact us.

Friso – FrieslandCampina China

Consumer research

Sales strategy

CRM implementation

Engagement strategy

Partner loyalty program

Communicatie strategy

Enfamil – RB / MeadJohnson

Digital profiling and user segmentation

Brand re-positioning

Engagement and loyalty

DMP implementatie


China cross-border e-commerce (CBEC) strategy

Sales strategy Friso NL version

Distributor selection and collaboration

Ask Jerry – Pernod Ricard China

Strategy and concepting

WeChat OA and H5


Heineken China

E-commerce strategy

Team development

Partner selection and management

E-commerce P&L responsibility

The Sub – Heineken

WeChat OA and shop

Engagement and loyalty program

Social marketing

Sourcy – Vrumona

China business assessment

Consument research

Local brand positioning

Communication strategy

Marketing and media strategy

Partner selection

Nestlé Nan

Brand positioning research

Communication strategy

Leven – Alliance Nutrition Group

China business assessment

Consumer research

Brand (re)positioning

Marketing and sales strategy

Partner selection

WeChat and SocialCRM implementation

NewDay – Alliance Nutrition Group

Brand (re)positioning

China Cross-border e-Commerce (CBEC) strategy